ABOUT

Ashley White, founder of MOXIE MOTO, is a lifelong artist and designer with a passion for creation. After studying fashion design at Parsons School of Design and spending over eight years immersed in New York’s art scene, she refined her expertise in draping, pattern making, collection building, and production management—mastering the design process from concept to product.

Craving a lifestyle more aligned with her love for the outdoors, Ashley relocated to the Reno/Tahoe area in 2015, where she discovered a newfound passion: dirt biking. Her search for apparel and gear quickly revealed a jarring reality—women’s options were outdated, unattractive, and poorly fitting, often reduced to stereotypical “shrink it and pink it” versions of men’s gear.

Immersing herself in the community, Ashley found her frustration echoed by countless women, all voicing the same outcries of being underserved and underrepresented in a market that had long failed to meet their needs. Recognizing this widespread struggle, she combined her design expertise with her passion for the sport to create MOXIE MOTO, a brand born to redefine the industry and empower women riders, both on and off the dirt.

MOXIE MOTO is a motorsports apparel brand exclusively designed for women, founded to challenge the status quo and deliver gear that never compromises on design, fit, or functionality— addressing the unique needs of women in the sport.

MOXIE MOTO was born to address the long-neglected needs of women in motorsports, creating a space where their voices are heard and being a trailblazing badass is celebrated. The brand embraces diverse women in an inclusive community that welcomes riders of all skill levels and backgrounds, offering gear designed to inspire confidence, lead change, and elevate their presence in the industry.

More than just a brand, MOXIE MOTO is a moto-movement where women are empowered to ride strong and move free.