ABOUT

Ashley White, founder of MOXIE MOTO, is a lifelong artist and designer with a passion for creation. After studying fashion design at Parsons School of Design and spending over eight years immersed in New York’s art scene, she honed her skills in draping, pattern making, collection building, and production management—mastering the design process from concept to finished product. 

After realizing the city life was not a long-term fit for her and desiring a more outdoorsy lifestyle, Ashley relocated out west to the Reno/Tahoe area in 2015 which has been her home ever since. 

It was here that Ashley discovered a new incredible passion: dirt biking. During her search for suitable apparel and gear, she uncovered a glaring gap in the market—a deep frustration voiced by so many women over options that were poorly designed, uncomfortable, unattractive, and ill-fitting, often following a one-size-fits-all or “shrink it and pink it” approach. This left women, including Ashley, with outdated, stereotypical, and limited choices, often forcing them to buy watered-down versions of men's clothing.

It was then, Ashley immediately knew she was someone who to help change this narrative and embark on transforming the off-road industry.

MOXIE MOTO was born out of a passion for dirt biking and a clear necessity, creating apparel and gear that fits real bodies, functions flawlessly, provides protection, and is designed for badass women who actually want to wear it.

Built on empowerment, MOXIE MOTO stays true to the values that set it apart, never compromising on design, fit, or functionality, while celebrating diverse, fearless women in an inclusive community that welcomes all skill levels and backgrounds.

More than just apparel and gear, MOXIE MOTO is a movement and a one-stop shop, giving amazing women the voice and tools they need to trail blaze change in the off-road industry.

Our mission is simple: 

Empower women to ride strong, move free, and own the dirt.

MOXIE MOTO specializes in women's off-road motorcycle apparel, offering high-quality jerseys, pants, and gloves designed for superior comfort and peak performance. The brand is committed to expanding its offerings over time, adding layering pieces, sport essentials, and protective gear, with safety always a top priority.

-

Moxie Moto is currently in development. Stay tuned for product launches.