Ashley White, founder of MOXIE MOTO, is a lifelong artist and designer with a passion for creation. After studying fashion design at Parsons School of Design and spending more than eight years working in the New York fashion industry, she refined her expertise in draping, pattern making, collection building, and production management, mastering the design process from concept to product. Her career later expanded into business operations, entrepreneurship, and the tech industry, shaping a broader perspective on building something from the ground up and bringing ideas to life.
Craving a lifestyle more aligned with her love for the outdoors, Ashley relocated to Lake Tahoe in 2015, where she discovered a newfound passion: dirt biking.
Her search for apparel and gear quickly revealed a jarring reality: women’s options were outdated, unattractive, and poorly fitting, often reduced to stereotypical “shrink it and pink it” versions of men’s gear. What began as a personal frustration grew into a larger vision for what women in motorsports should expect from their gear.
That vision became MOXIE MOTO.
MOXIE MOTO is a motorsports apparel brand exclusively designed for women, founded to challenge the status quo and deliver gear that never compromises on design, fit, or functionality. Born from the long-neglected needs of women in motorsports, the brand exists to create gear that fits real bodies, functions flawlessly, and protects without sacrificing style or performance.
The soul of MOXIE MOTO is deeply rooted in dirt biking, and the current focus is on developing high-quality jerseys, pants, and gloves built for superior comfort, protection, and peak performance. As the brand grows, it is committed to expanding into layering pieces, sport essentials, and advanced protective gear for women across all motorsports, always prioritizing safety, innovation, and inclusivity.
MOXIE MOTO celebrates the voices of women riders, embraces diversity, and builds community across all skill levels and backgrounds. At its core, the brand empowers women to ride strong and move free.
Stay tuned! The brand is currently in development and product launches are on the horizon.
Copyright © 2026 Moxie Moto - All Rights Reserved.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.